53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

70% Of Customers Choose To Find Out About A Business By Means Of Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have exceptional and good rankings. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your consumers establishes trust. Even something like reacting to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are happy to spend more cash with a company.

Source: Statuslabs

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

83% Of All Young People Were Asked To Post A Review Recently

Of those invited, 80% of consumers did leave a review. Overall, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

American Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of American customers.

Source: Statista

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats show the basic popularity of a site can only presume when it comes to trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this statistic. The more detailed other users explain your product or service, the more money you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

72% Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require consumer reviews. There is no other way around it. Clients are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now know why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online scores stats, we discovered that a business needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a lawyer or a medical professional.

Young people (age 18-35) are a lot more likely to employ a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs