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73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the statistics appear more authentic which is what the prospective clients are trying to find. Practically a 3rd of customers state composed reviews are the only function that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
86 Percent Of Customers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you give them a good experience.
Source: Brightlocal
15% Of Consumers Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of prospective customers won't even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
98% Of Yelp's Visitors Bought From A Business They Discovered On The Site
Usually, 142 million consumers go to Yelp each month. This is as great a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Typically 2 out of 3 companies have great and outstanding ratings. Only 5% of companies have a rating below 3 stars.
Source: Brightlocal
83% Of Customers Do Not Rely On Advertising
The traditional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads pick to take notice of consumers' recommendations online.
Source: Statuslabs
67% Of Customers Report Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
When consumers need to choose a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the huge bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70% Of Consumers Choose To Learn About A Business By Means Of Posts And Reviews, Rather Than Ads
Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read many more reviews to get an idea of how business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal