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60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and score data reveal people value the opinion of peers more than any other material.
Source: Collective Bias
77% Of Clients Would Undoubtedly Post A Review If They Were Asked
More than a 35% would do it to advise others about their consumer experience and 24% would most likely direct their review to the company itself.
Over a 26% would be willing to post a review to help other people with their choice making process.
Source: Podium
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Most Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating actually helps your overall rating.
According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses really use them.
Although we now understand why consumer reviews are so effective, many businesses apparently do not.
Source: LsaInsider
Software Reviews Impact Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%
User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have great and exceptional ratings. Just 5% of businesses have a rating below three stars.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to choose a doctor or an attorney.
Younger people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
74% Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from adequate to improve your website's SERP ranking.
Taking a look at online scores stats, we found out that a business requires to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.
With the help of other customers, you manage to select a model that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management stats indicate a business's reputation doesn't impact just the customers. Potential employees also take a look at scores and read reviews.
Source: Deloitte
89% Of Shoppers Prefer To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile browser, clients prefer to read reviews on their phones.
Source: Statista