If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When consumers have to select a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Online Item Reviews About An Item Can Raise Its Conversion Rate By A Staggering 270 Percent

User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you quickly pick one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

89% Of Customers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, people today prefer to read reviews on their mobile devices.

Source: Statista

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the potential customers are searching for. Almost a third of customers state composed reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70% Of Customers Choose To Learn About A Business Through Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

A Lot Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score really helps your overall score.

According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats show the general appeal of a site can only go so far when it comes to trust.

Source: Review Trackers

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat customers fairly normally prosper, review sites help make sure of that.

Source: Statuslabs

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Customers Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The more detailed other users describe your product or service, the more money you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone