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People Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star score is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
Over Half Of Consumers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.
Source: Review Trackers
15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of prospective consumers will not even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
The Average Review Word Count Has Become 65% Much Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
Software Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
70 Percent Of Customers Prefer To Learn About A Business Via Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews
Focus on this fact. The better other users describe your product and services, the more cash you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
US Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA customers.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone