77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and ranking stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

82 Percent Of Customers Check Out Review Websites Since They Wish To Purchase A Service Or A Product And Want To Get The Facts About Business Product Or Services.

Users come because they have actually currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or a legal representative.

Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how appealing your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Given that the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Posted On Twitter Can Help Increase Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Customers Could Spend 31% More With A Business That Has Fantastic Reviews

Pay attention to this fact. The better other users describe your product and services, the more cash you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

89% Of Consumers Review A Companies Feedback To Reviews

Not only do the majority of customers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

89% Of Clients Prefer To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile browser, customers choose to read reviews on their smart phones.

Source: Statista