Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people know the value of being informed. User-generated content has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact make use of them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Customers Browse A Businesses Reactions To Reviews

Not only do many shoppers read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

No matter how appealing your marketing is, you still need customer reviews. There's no skirting around it. Clients are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation doesn't impact just the customers. Potential employees also look at rankings and read reviews.

Source: Deloitte

Only 6% Of Customers Do Not Trust Client Reviews At All

According to consumer review stats, a tremendous 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Want To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile browser, individuals choose to read reviews on their mobile devices.

Source: Statista