88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

70 Percent Of Consumers Choose To Learn About A Business Through Reviews And Posts, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as suggestions from friends and family.

Source: Brightlocal

72% Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how attractive your marketing is, you still require client reviews. There is no other way around it. Clients are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Online Product Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270 Percent

User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

89% Of Consumers Read A Companies Replies To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our buying decisions.

According to social media reviews statistics, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews

Communicating with your consumers builds their trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated material has an unassailable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat clients well usually flourish, review websites help make certain of that.

Source: Statuslabs