Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also influence our purchasing preferences.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general popularity of a site can just go so far.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those very same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get an idea of how the business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a physician or a legal representative.

Younger people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

98% Of Yelp's Visitors Bought From A Business They Found On The Site

Usually, 142 million customers go to Yelp each month. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most credible source of suggestions. Online reviews typically carry the very same weight as suggestions from family and friends.

Source: Brightlocal

More Than Half Of Customers Aged 25-34 Gave Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

Most Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating in fact helps your overall score.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Only 6% Of Customers Don't Trust Client Reviews At All

According to customer review data, a massive 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

30% Of Clients Feel Positive About A Company Which Answers Online Reviews

Keeping in touch with your clients creates trust. Even something like reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are more willing to spend more money with a company.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Majority Of Customers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that illustrate the value of online ratings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more vital than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for services with an ideal five star score.

Source: Brightlocal

74% Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online ratings stats, we found out that a business needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal