61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two-thirds of companies have excellent and exceptional rankings. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

If A Business Takes Care Of Problems Quickly And Efficiently, 95% Of Unhappy Clients Will Return To A Company

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now understand why customer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Google Represents 57.5% Of All Reviews World Wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

70% Of Consumers Prefer To Find Out About A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

89% Of Consumers Like To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile browser, clients choose to read reviews on their mobile devices.

Source: Statista

Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to consumer review data, a tremendous 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

82 Percent Of Customers Go To Review Websites Due To The Fact That They Want To Purchase A Service Or An Item And Wish To Get The Truth About The Businesses Products And Services.

Users come because they have actually already formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Many Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall score.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal