The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

Customers Might Spend 31% More With A Business That Has Excellent Reviews

Take note of this fact. The better other users explain your service or product, the more money you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score statistics show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

67% Of Customers Say Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when customers have to pick a service provider.

Source: DemandGenReport

83% Of Clients Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads select to take notice of consumers' recommendations online.

Source: Statuslabs

72% Of Clients Will Not Take Action Before They Read Some Reviews

Irrespective of how alluring your marketing is, you still require customer reviews. There's no other way around it. Consumers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some negative reviews.

Source: Capterra

Most Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

83% Of All Younger Customers Were Invited To Give A Review Recently

Of those asked, 80% of customers did leave a review. In general, companies have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the large bulk of consumers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal