Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really make use of them.

Although we now understand why customer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a huge effect on their decision when clients have to select a service provider.

Source: DemandGenReport

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

The Majority Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Customers Could Spend 31% More With A Business That Has Terrific Reviews

Pay attention to this statistic. The better other users explain your product and services, the more cash you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website

Usually, 142 million customers visit Yelp each month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

If A Company Deals With Problems Quickly And Effectively, 95% Of Dissatisfied Clients Will Go Back To A Business

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal