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Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Since the large bulk of consumers check out reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
15 Percent Of People Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15 percent of prospective customers won't even consider working with a company they can't discover opinions about.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If A Company Manages To Resolve Issues Quickly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Company
Consumers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
89% Of Customers Read A Companies Reactions To Reviews
Not only do the majority of individuals read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
No matter how alluring your marketing is, you still need customer reviews. There is no other way around it. Consumers are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as guidance from loved ones.
Source: Brightlocal
The Average Review Word Count Has Become 65% Shorter Since 2010
In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat clients honorably typically succeed, review websites help make certain of that.
Source: Statuslabs
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.
Although we now know why customer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% increase.
Source: RevLocal
People Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
Google Represents 57.5% Of All Reviews Throughout The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'extremely often'.
Source: Trust You
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online rankings statistics, we discovered that a company requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal