The Average Review Length Has Become 65% Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Service

This stat is one of many that illustrate the significance of online rankings. Now that news of client satisfaction travels this quick, keeping your consumers happy is more important than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for services with a best five star score.

Source: Brightlocal

73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Almost a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

Reviews Shared On Twitter Can Grow Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

83% Of All Young Consumers Were Asked To Give A Review Recently

Of those invited, 80% of consumers did leave a review. In general, companies have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

70 Percent Of Customers Choose To Learn About A Business Via Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and score statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the massive impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc