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Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other customers, you quickly select a model that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review statistics clarify that 63% of customer reviews stay without a reply. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear individuals aren't pleased with ratings alone.
Client reviews make the stats appear more genuine which is what the prospective customers are trying to find. Nearly a third of consumers state written reviews are the only feature that makes them think the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If A Company Takes Care Of Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Company
Consumers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Google Represents 57.5% Of All Reviews Globally
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews
Keeping in touch with your customers establishes trust. Even something like reacting to their comments and reviews can make them feel appreciated.
As you might expect, clients who feel this way are ready to invest more cash with a business.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management stats indicate a company's reputation doesn't affect simply the customers. Potential team members likewise take a look at rankings and read reviews.
Source: Deloitte
Reviews Shared On Twitter Can Grow Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses really make use of them.
Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and rating statistics reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a legal representative or a physician.
Younger people (age 18-35) are much more likely to employ a professional based on online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista