53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

The Majority Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a doctor or a lawyer.

Younger people (age 18-35) are much more likely to work with an expert based upon online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our buying preferences.

According to social reviews data, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get an idea of how the business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

70% Of Consumers Prefer To Learn About A Business Through Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

US Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista