Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now understand why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

The Majority Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% boost.

Source: RevLocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective customers will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Online Item Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to consumer review data, a massive 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista