Google Accounts For 57.5 Percent Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of Clients Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to focus on clients' suggestions online.

Source: Statuslabs

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

Customers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online scores data, we learnt that a company requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the massive effect user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

15 Percent Of Buyers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'extremely often'.

Source: Trust You

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually utilize them.

Although we now know why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Consumers Might Invest 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The more detailed other users explain your service or product, the more cash you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

89% Of Customers Like To Read Reviews On Their Smartphones

Be it by means of an app or a mobile browser, clients prefer to read reviews on their phones.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72% Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need consumer reviews. There's no way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine