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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
89% Of Consumers Read A Companies Feedback To Reviews
Not only do many consumers check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Reviews Posted On Twitter Can Improve Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those very same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
Positive Reviews Encourage 68% Of Customers To Choose Local Businesses
Because the vast bulk of consumers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. However, they understand the enormous effect user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Item Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase possibility for an item with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
Many Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center