Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Customers Want To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, people prefer to read reviews on their phones.

Source: Statista

70 Percent Of Consumers Choose To Discover A Business Via Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and rating data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews go on without a reply. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated material has an unassailable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

US Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

83% Of All Younger Buyers Were Invited To Post A Review Recently

Of those asked, 80% of customers did give a review. In general, companies have actually asked 66% of all clients to submit a review on their company.

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million consumers go to Yelp monthly. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Given that the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal