If A Company Deals With Issues Quickly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Business

Consumers don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly pick one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

Just 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to customer review statistics, a massive 19 percent of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. They will be willing to share it if you provide them a good experience.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous impact user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general popularity of a website can only go so far.

Source: Review Trackers

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million customers check out Yelp every month. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two-thirds of businesses have exceptional and great ratings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

83% Of Customers Do Not Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads pick to pay attention to consumers' suggestions online.

Source: Statuslabs

Over Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Ranking

This stat is among many that highlight the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your consumers happy is more crucial than ever.

57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for businesses with an ideal five star score.

Source: Brightlocal