American Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Google Accounts For 57.5% Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Consumers Like To Read Reviews On Their Smartphones

Be it through an app or a mobile internet browser, people prefer to read reviews on their cell phones.

Source: Statista

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews go on without a reaction. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management stats suggest a company's reputation doesn't impact just the consumers. Potential employees also look at ratings and read reviews.

Source: Deloitte

77% Of Customers Would Leave A Review If They Were Asked

More than a 35% would submit a review to advise others about their consumer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

If A Business Manages To Solve Problems Rapidly And Efficiently, 95% Of Dissatisfied Clients Will Return To A Business

Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a physician or a lawyer.

Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to customer review statistics, a tremendous 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista