95% Of Disappointed Clients Will Return To A Company If A Business Deals With Issues Rapidly And Efficiently

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective consumers won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

If They Were Asked, 77% Of Consumers Would Certainly Leave A Review

More than a 35% would post a review to advise others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

Google Accounts For 57.5% Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you manage to select one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still need customer reviews. There's no other way around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

Reviews have a massive impact on their decision when customers have to select a solution provider.

Source: DemandGenReport