Over Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is among many that show the value of online rankings. Now that news of client complete satisfaction travels this fast, keeping your customers pleased is more crucial than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for businesses with a perfect five star rating.

Source: Brightlocal

83% Of All Young Consumers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did post a review. In general, companies have asked 66% of all clients to post a review on their business.

Source: Brightlocal

If A Business Deals With Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and ranking statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Generally, 142 million customers check out Yelp monthly. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

More Than Half Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

67% Of Customers Say Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get an idea of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers