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95% Of Dissatisfied Consumers Will Go Back To A Business If A Company Takes Care Of Issues Quickly And Effectively
Clients do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website
Usually, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you haven't declared your totally free Yelp business page.
Source: RevLocal
Over Half Of People Aged 25-34 Submitted Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as guidance from friends and family.
Source: Brightlocal
83% Of All Younger Customers Were Invited To Submit A Review Recently
Of those asked, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Customers To Choose A Local Business
Because the huge bulk of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
If They Were Asked, 77% Of Clients Would Certainly Submit A Review
More than a 35% would submit a review to inform others about their client experience and 24% would certainly direct their review to the company itself.
Over a 26% would want to leave a review to assist other people with their decision making process.
Source: Podium
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and score data show individuals value the opinion of peers more than any other material.
Source: Collective Bias