Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to customer review stats, a massive 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat customers honorably usually flourish, review websites help ensure of that.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing decisions.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business.

Source: RevLocal

89% Of Consumers Choose To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile web browser, customers choose to read reviews on their smart phones.

Source: Statista

Most Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking in fact helps your overall score.

According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Choose To Discover A Business By Means Of Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

Reviews Shared On Twitter Can Help Increase Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Corresponding with your clients builds their trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.

As you might anticipate, clients who feel this way are ready to spend more cash with a company.

Source: Statuslabs