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52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a brand-new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other people, you manage to select one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two thirds of companies have excellent and great scores. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Due To The Fact That They Desire To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.
Users come because they have currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a lawyer or a doctor.
Young people (age 18-35) are even more likely to employ an expert based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear people aren't pleased with scores alone.
Written reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
83% Of All Younger People Were Invited To Submit A Review Recently
Of those invited, 80% of clients did post a review. Overall, businesses have actually asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
83 Percent Of Clients Do Not Trust Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust ads select to take notice of clients' suggestions online.
Source: Statuslabs
The Majority Of Consumers Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, purchasing decisions are made quickly.
Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Only 6% Of Consumers Don't Rely On Client Reviews At All
According to client review stats, a tremendous 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
30% Of Customers Feel Positive About A Business Which Answers Online Reviews
Corresponding with your clients develops trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.
As you might anticipate, clients who feel this way are ready to invest more money with a company.
Source: Statuslabs
89% Of Clients Review A Companies Replies To Reviews
Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal