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Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.
Online reviews are clearly convincing, yet marketers have not always come to value the power of them.
Source: Martech Zone
61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Overall two thirds of companies have great and exceptional ratings. Only 5% of businesses have a ranking below three stars.
Source: Brightlocal
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the very same weight as recommendations from loved ones.
Source: Brightlocal
73% Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Written reviews make the stats appear more authentic which is what the would-be consumers are looking for. Nearly a third of customers state written reviews are the only function that makes them think the websites' reviews are relevant and helpful.
Source: Fan and Fuel
89% Of Clients Want To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile browser, customers prefer to read reviews on their mobile phones.
Source: Statista
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise affect our purchasing decisions.
According to social media reviews statistics, Facebook impacts the majority of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business.
Source: RevLocal
Just 6 Percent Of Customers Do Not Trust Customer Reviews At All
According to customer review data, a tremendous 19% of consumers always rely on online reviews and never a purchase without checking out reviews initially.
Source: Statista
Google Accounts For 57.5% Of All Reviews Around The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review stats reveal the general appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
70 Percent Of Consumers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
74% Of Regional Companies Have At Least 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online ratings statistics, we discovered that a company requires to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal