88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics show a company's reputation doesn't impact just the clients. Prospective employees also look at rankings and read reviews.

Source: Deloitte

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a physician or a lawyer.

Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business.

Source: RevLocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

15 Percent Of Buyers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of potential clients won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do a lot of shoppers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the large bulk of consumers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and score data show people value the opinion of peers more than any other material.

Source: Collective Bias

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Staying connected with your consumers builds their trust. Even something like responding to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs