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Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their buying confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
When clients have to pick a solution provider, reviews have a massive influence on their decision.
Source: DemandGenReport
73% Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear people aren't satisfied with scores alone.
Written reviews make the statistics appear more genuine which is what the would-be consumers are searching for. Nearly a third of customers say written reviews are the only function that makes them believe the sites' reviews are appropriate and helpful.
Source: Fan and Fuel
61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Generally 2 out of 3 businesses have great and awesome scores. Just 5% of companies have a ranking below three stars.
Source: Brightlocal
The Majority Of Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking in fact helps your overall score.
According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people understand the worth of being informed. User-generated content has an indisputable impact on consumers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you offer them an excellent experience.
Source: Brightlocal
If A Business Deals With Problems Rapidly And Efficiently, 95% Of Unsatisfied Customers Will Return To A Company
Clients do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our purchasing preferences.
According to social reviews data, Facebook impacts over half of users' purchase choices.
Facebook reviews stats expose that four out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
72% Of Customers Won't Take Action Before They Check Out Some Reviews
Irrespective of how enticing your marketing is, you still need customer reviews. There is no way around it. Clients are still happy to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
89% Of Shoppers Like To Read Reviews On Their Cell Phones
Be it through an app or a mobile internet browser, people young and old prefer to read reviews on their smart phones.
Source: Statista
60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and ranking stats show individuals value the opinion of peers more than any other content.
Source: Collective Bias
Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the large majority of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal