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54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.
Source: Statista
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read many more reviews to get a clear view of how the business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'really frequently'.
Source: Trust You
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally two thirds of businesses have good and exceptional scores. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
Over Half Of Individuals Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Normally, 142 million consumers visit Yelp each month. If you have not declared your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
Clients Could Spend 31% More With A Business That Has Excellent Reviews
Pay attention to this fact. The better other users describe your product or service, the more money you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
If They Were Asked, 77% Of Customers Would Most Likely Leave A Review
More than a 35% would leave a review to notify others about their consumer experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to post a review to help other individuals with their choice making process.
Source: Podium
30% Of Consumers Feel Positive About A Company Which Answers Online Reviews
Keeping in touch with your clients builds their trust. Even something as basic as responding to their reviews and remarks can make them feel valued.
As you may anticipate, clients who feel this way are more willing to spend more money with a company.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
95% Of Disappointed Customers Will Return To A Business If A Company Manages To Resolve Issues Rapidly And Efficiently
Clients don't anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out customer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista