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60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and score data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
More Than Half Of People Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to buy a new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.
With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
Most Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower score actually helps your overall rating.
According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
89% Of Individuals Like To Read Reviews On Their Cell Phones
Be it through an app or a mobile web browser, everyday people prefer to read reviews on their mobile phones.
Source: Statista
89% Of Clients Review A Businesses Replies To Reviews
Not only do most clients check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
95% Of Unsatisfied Clients Will Go Back To A Company If A Company Manages To Resolve Issues Rapidly And Effectively
Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
72 Percent Of Customers Won't Take Action Before They Read Some Reviews
No matter how eye-catching your marketing is, you still require consumer reviews. There is no way around it. Clients are still willing to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a legal representative or a doctor.
Young people (age 18-35) are much more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
77% Of Customers Would Most Likely Submit A Review If They Were Asked
More than a 35% would post a review to advise others about their consumer encounter and 24% would certainly direct their review to the company itself.
Over a 26% would be willing to submit a review to help other individuals with their choice making process.
Source: Podium
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Google Accounts For 57.5% Of All Reviews Around The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the very same weight as suggestions from family and friends.
Source: Brightlocal