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89% Of Customers Browse A Companies Reactions To Reviews
Not only do most customers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize An Organisation
This stat is among lots of that illustrate the importance of online ratings. Now that news of consumer fulfillment travels this quick, keeping your customers delighted is more important than ever.
57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11% looked just for businesses with a best five star score.
Source: Brightlocal
Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270%
User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
More Than Half Of Consumers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are plainly the more vocal ones.
Source: Statista
70% Of Customers Choose To Find Out About A Business Through Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
Most Best Selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall score.
According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management statistics show a business's reputation doesn't affect just the clients. Potential employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star ranking is the first thing customers see. Still, users focus on other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically two-thirds of companies have great and exceptional scores. Only 5% of companies have a score below three stars.
Source: Brightlocal
Positive Reviews Motivate 68% Of Customers To Use A Local Business
Considering that the huge majority of consumers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
72 Percent Of Consumers Won't Take Action Before They Read Some Reviews
Regardless of how enticing your marketing is, you still require customer reviews. There is no skirting around it. Customers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
83% Of Consumers Don't Trust Advertising
The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to take notice of consumers' suggestions online.
Source: Statuslabs