More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Since They Want To Buy An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Check Out Review Websites.

Users come because they have actually already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to customer review stats, a massive 19 percent of consumers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the prospective consumers are looking for. Practically a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

83% Of Customers Don't Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to focus on consumers' suggestions online.

Source: Statuslabs

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

89% Of Clients Read A Businesses Replies To Reviews

Not only do many consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online scores data, we discovered that a business needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when customers have to pick a service provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

15% Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of potential consumers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs