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71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a medical professional or an attorney.
Young people (age 18-35) are much more inclined to work with a professional based on online reviews. Only 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
77% Of Clients Would Likely Submit A Review If They Were Asked
More than a 35% would submit a review to inform others about their client experience and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other individuals with their decision making process.
Source: Podium
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review statistics clarify that 63% of customer reviews remain without a reaction. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
70% Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can also affect our buying decisions.
According to social media reviews stats, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics expose that four out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All
According to client review stats, a whopping 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews initially.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Globally
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read much more reviews to get a better idea of how business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.
With the help of other people, you manage to select a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz