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More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
The Average Review Word Count Has Gotten 65% Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the very same weight as recommendations from friends and family.
Source: Brightlocal
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Around The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Just 6% Of Customers Do Not Rely On Customer Reviews At All
According to customer review statistics, a tremendous 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out client reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
15% Of Visitors Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of prospective clients will not even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
Consumers Could Spend 31 Percent More With A Business That Has Great Reviews
Take notice of this statistic. The more detailed other users explain your service or product, the more money you can charge and customer review stats show us precisely just how much more.
Source: Martech Zone
86% Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal