More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or a legal representative.

Young people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

83% Of All Young Shoppers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have asked 66% of all customers to give a review on their business.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of businesses have exceptional and good scores. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually utilize them.

Although we now know why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

Reviews Posted On Twitter Can Increase Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

83% Of Consumers Don't Rely On Advertising

The conventional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to focus on consumers' recommendations online.

Source: Statuslabs

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers fairly generally flourish, review websites help ensure of that.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as recommendations from family and friends.

Source: Brightlocal