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Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a brand-new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other people, you quickly decide on one that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
Positive Reviews Encourage 68% Of Consumers To Use A Local Business
Since the vast bulk of customers read reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those very same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
Only 6 Percent Of Customers Do Not Trust Customer Reviews At All
According to consumer review data, a tremendous 19% of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out a lot more reviews to get an idea of how the business is actually doing. Do not depend upon that figure alone.
Source: Brightlocal
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
83 Percent Of Clients Do Not Trust Advertising
The standard channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads choose to take notice of customers' recommendations online.
Source: Statuslabs
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general popularity of a site can only go so far.
Source: Review Trackers
72 Percent Of Consumers Won't Take Action Before They Read Some Reviews
Irrespective of how appealing your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still going to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of client reviews stay without a reply. That's regrettable, since those companies are losing customers that way.
Source: Review Trackers
89% Of Consumers Browse A Companies Responses To Reviews
Not only do most shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two-thirds of companies have outstanding and awesome ratings. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
American Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American consumers.
Source: Statista