53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

The Majority Of Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score actually helps your overall score.

According to client rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to client review statistics, a whopping 19 percent of consumers always rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

83% Of All Young Customers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did leave a review. In general, companies have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically 2 out of 3 businesses have great and exceptional rankings. Just 5% of companies have a score below three stars.

Source: Brightlocal

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

82% Of Consumers Check Out Review Sites Because They Wish To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Review sites are places that people go to get the facts about a service, product or business. Users come due to the fact that they have actually currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online scores stats, we learnt that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal