72% Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require client reviews. There's no way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as guidance from friends and family.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews World Wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Only 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to client review statistics, a massive 19 percent of customers constantly rely on online reviews and never ever a buy without reading reviews first.

Source: Statista

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Income

Businesses that treat clients honorably usually succeed, review websites help ensure of that.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'very influential'.

To show the value of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those exact same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Clients Review A Businesses Replies To Reviews

Not only do most consumers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Keeping in touch with your clients develops trust. Even something as basic as responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers visit Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

A Lot Of Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Choose To Find Out About A Business Through Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal