70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out a lot more reviews to get a clear view of how the business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Given that the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Since They Desire To Buy A Product Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Go To Review Websites.

Review websites are locations that customers go to get the facts about a product, service or business . Users come since they have already formed a buying decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

72% Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still require client reviews. There's no other way around it. Customers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Customers Prefer To Learn About A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now know why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider