American Consumers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

70 Percent Of Customers Choose To Discover A Business Through Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how attractive your marketing is, you still require consumer reviews. There is no way around it. Consumers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat clients fairly normally flourish, review sites help ensure of that.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Most Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower score actually helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

The Average Review Length Has Gotten 65% Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a medical professional or an attorney.

Younger people (age 18-35) are even more inclined to work with an expert based on online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

15% Of Users Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of prospective consumers will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the general appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Considering that the large majority of customers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Typically, 142 million customers check out Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Consumers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this fact. The better other users explain your product and services, the more cash you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone