73 Percent Of Customers Believe Client Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the potential clients are trying to find. Practically a third of consumers state written reviews are the only feature that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your clients creates trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you might expect, clients who feel this way are happy to invest more cash with a company.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and rating stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose an attorney or a physician.

Young people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Typically, 142 million customers check out Yelp monthly. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

Consumers Might Invest 31 Percent More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users explain your product or service, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat consumers fairly normally succeed, review websites help ensure of that.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Majority Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Rating

This stat is among lots of that illustrate the significance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your customers happy is more important than ever.

57% of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for services with a best five star score.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Certainly Post A Review

More than a 35% would post a review to inform others about their customer experience and 24% would rather direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their choice making process.

Source: Podium

91% Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews generally bring the very same weight as recommendations from loved ones.

Source: Brightlocal

70 Percent Of Consumers Prefer To Learn About A Business Through Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

The Majority Of Clients Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista