Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social media reviews stats, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Considering that the large majority of customers read reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you quickly pick a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

89% Of Consumers Want To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile internet browser, most people prefer to read reviews on their cell phones.

Source: Statista

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management statistics indicate a business's reputation does not impact just the consumers. Potential team members likewise look at rankings and take a look at reviews.

Source: Deloitte

Reviews Shared On Twitter Can Grow Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get an idea of how the business is really doing. Don't depend on that fact alone.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

77% Of Clients Would Definitely Post A Review If They Were Asked

More than a 35% would post a review to notify others about their consumer experience and 24% would probably direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their decision making process.

Source: Podium

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase probability for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz