Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings data, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Online Item Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270%

User review stats show the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Generally, 142 million consumers visit Yelp every month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of client reviews stay without a response. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

83% Of Clients Do Not Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements pick to pay attention to consumers' suggestions online.

Source: Statuslabs

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

89% Of Shoppers Like To Read Reviews On Their Mobile Devices

Be it through an app or a mobile internet browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them a great experience.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Service

This stat is one of lots of that show the significance of online rankings. Now that news of client fulfillment travels this fast, keeping your consumers happy is more important than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for services with a perfect five star score.

Source: Brightlocal