Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our purchasing decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are likely to trust a local business.

Source: RevLocal

Many Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower rating really helps your overall score.

According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Customers Would Most Likely Leave A Review If They Were Asked

More than a 35% would do it to inform others about their consumer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their decision making process.

Source: Podium

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats reveal the basic popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two-thirds of businesses have outstanding and great rankings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the would-be customers are trying to find. Practically a third of consumers state composed reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews usually bring the very same weight as advice from loved ones.

Source: Brightlocal

89% Of Clients Choose To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, individuals choose to read reviews on their cell phones.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

United States Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista