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91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats position consumers' reviews as the most credible source of suggestions. Online reviews generally carry the very same weight as guidance from family and friends.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
The Majority Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the worth of being informed. User-generated material has an indisputable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick an attorney or a medical professional.
Younger people (age 18-35) are even more likely to work with a professional based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and ranking statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'extremely influential'.
To show the value of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Google Represents 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our purchasing preferences.
According to social media reviews data, Facebook affects over half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are likely to trust a local business.
Source: RevLocal
Due To The Fact That They Want To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Customers Check Out Review Sites.
Review sites are locations that people go to get the facts about a product, service or business . Users come due to the fact that they have actually currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
89% Of Customers Read A Companies Replies To Reviews
Not only do most clients read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
83 Percent Of Clients Don't Trust Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads select to pay attention to consumers' recommendations online.
Source: Statuslabs
Only 6 Percent Of Customers Don't Rely On Customer Reviews At All
According to client review data, a whopping 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews first.
Source: Statista
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra