Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact make use of them.

Although we now understand why client reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Client reviews make the statistics appear more genuine which is what the would-be clients are searching for. Almost a 3rd of consumers say composed reviews are the only feature that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

82% Of Consumers Visit Review Websites Due To The Fact That They Wish To Buy A Product Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Review websites are places that people go to get the truth about a item, business or service . Users come since they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when customers have to pick a solution provider.

Source: DemandGenReport

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

15% Of Consumers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of possible consumers won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat clients honorably usually flourish, review websites help ensure of that.

Source: Statuslabs

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Most Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall rating.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Considering that the huge majority of customers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72% Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how alluring your marketing is, you still require customer reviews. There's no way around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online ratings stats, we learnt that a business needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal