Positive Reviews Encourage 68% Of Customers To Use A Local Business

Given that the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Google Accounts For 57.5% Of All Reviews All Over The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website

Usually, 142 million consumers check out Yelp on a monthly basis. If you have not claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really use them.

Although we now know why customer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online ratings statistics, we discovered that a business requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Undoubtedly Post A Review

More than a 35% would post a review to educate others about their customer experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews remain without a response. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall 2 out of 3 businesses have excellent and outstanding ratings. Only 5% of companies have a score listed below three stars.

Source: Brightlocal