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52% Of Consumers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
The Typical Review Length Has Become 65% Much Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
77% Of Users Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated material has an unassailable influence on consumers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to choose a legal representative or a medical professional.
Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. However, they recognize the massive impact user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.
Source: Review Trackers
90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about very first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your website.
Source: Martech Zone
60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and rating data reveal people value the opinion of peers more than any other content.
Source: Collective Bias